Tourism & HospitalityFès
How a Fes riad saved 200,000 MAD/year by reducing its Booking.com dependency
A boutique riad paying 300,000 MAD/year in commissions. Today, 45% of bookings are direct.
45%
direct bookings (vs 15% before)
200K DH
saved per year in commissions
9.2
Booking rating maintained
0
double bookings since launch
The problem
Nadia runs an 8-room riad in the Fes medina. 85% of her bookings came through Booking.com — at 15-20% commission. That's 300,000 MAD per year sent to Amsterdam. Two employees' salaries. On top of that, double bookings between Booking and Airbnb regularly hurt her rating. And check-in was still done with a notebook at reception.
What we built
- 1Direct booking website with integrated CMI payment
- 2Channel manager to sync Booking + Airbnb availability in real time
- 3WhatsApp loyalty program for returning guests (direct booking promo code)
- 4Digital check-in with automatic pre-arrival info
- 5WhatsApp concierge for local recommendations
Implementation time: 3 weeks
The results
45%direct bookings (vs 15% before)
200K DHsaved per year in commissions
9.2Booking rating maintained
0double bookings since launch
“Booking was taking 300,000 MAD per year from me. That's two employees' salaries. Now almost half my bookings are direct.”